and determines the everyday problems and needs of customers. The data can be broken down into categories such as income, place of residence, relationship status, occupation, daily routine, lifestyle, hobbies, behavior on the web, etc. You can get a buyer persona based on market research and insights into your current customer base, for example through surveys and interviews. In contrast, the negative personas represent those people who do not belong to your target audience and are not considered when creating content and promotional activities.
They will help you better understand your customers and make it easier to tailor content to their needs, interests and behavior. Incorporate the Customer & Buyer Personas Set for PowerPoint with definitions, profile templates, examples and graphics to create a fictitious ideal image of your customer types.īuyer personas describe the typical representative of your target customer group and are used in content marketing.
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